The Toy Book is now accepting editorial submissions for its 2026/27 issue slate. We are seeking new toys, games, and adjacent products across all categories for potential print and online showcases.

• The BIG Toy Book • Volume 42, No. 1 | February 2026
  Bonus distribution at Toy Fair New York! Submissions closed — issue available now!

• The Licensing & Entertainment Issue • Volume 42, No. 2 | May 2026
  Bonus distribution at Licensing Expo! Submissions closed — issue available May 19

• The Specialty Toys & Gifts Issue • Volume 42, No. 3 | June 2026
  Bonus distribution at Astra Marketplace & Academy! Submissions closed — issue available June 5

• The Action, Adventure, & Mystery Issue • Volume 42, No. 4 | August 2026
  Bonus distribution at Gen Con, ASD Market Week, NETS, and more! Submissions open!

• The Fall Toy & Licensing Preview Issue • Volume 42, No. 5 | September 2026
  Bonus distribution at the LA Fall Toy Previews in Los Angeles and BLE 2026 (Brand Licensing Europe) in London! Submissions open!

• The Celebrations Issue • Volume 42, No. 6 | November 2026
  No submissions for this issue.

• The International Issue • Volume 42, No. 7 | January 2027
  Bonus distribution at Spielwarenmesse! Submissions opening fall 2026.

NEW PRODUCT SHOWCASES appear in every issue of The Toy Book except The Celebrations Issue, featuring an easy-to-browse assortment of upcoming and/or newly available products in categories that reflect the modern toy department. Please note that not all of these categories appear in every issue.

• THE ACTION AISLE: Action Figures, Compatible Vehicles, Playsets, and Accessories

• BUILDING & EXPLORING: Building Sets, Construction Sets, Magnetic Building Sets, Model Kits

• CREATIVE CORNER: Arts, Crafts, Activities, Puzzles

• SHARED ADVENTURES & HEATED BATTLES: Games, including Board Games, Tabletop Games, Strategy Games, Card Games, etc.

• DRIVEN TO PLAY: Vehicles & R/C, including Die-Cast, Radio-Controlled/Remote Controlled, Slot Racing, Airplanes, Train Sets (non-preschool), Drones, Tanks, and Boats

• IMAGINATION STATION: Costumes, Dress-Up, and Role-Play

• THE LEARNING LAB: STEM (Science, Technology, Engineering, Mathematics), Engineering (non-construction) Sets, MESH (mental, emotional, social health)

• CUTE, CUDDLY, & COLLECTIBLE: Plush, including stuffed animals, soft dolls, plush characters, plush objects, etc.

• OH BABY!: Infant and Toddler Toys, Games, and Gear for kids ages 0-2

• LET’S PLAY OUTSIDE: Outdoor & Active Toys, including Sports Toys, Blasters, Water Toys, Pool Toys, Sand & Water Tables, Swingsets, Playhouses, Trampolines, etc.

• PLAYFUL PRESCHOOL: Toys and games geared toward kids ages 3-4

• NEW TECH: Games, Virtual Reality (VR), Augmented reality (AR), AI, Video Games, and New Technologies

• ADORABLE, FASHIONABLE, & ADVENTUROUS: Dolls, including Baby Dolls, Fashion Dolls, 18-inch dolls, Equestrian, etc.

• RIDE, SCOOT, SKATE, & DRIVE: Ride-ons & Wheels, including battery-powered vehicles, scooters, skateboards, drift trikes, kid-powered ride-ons, big wheels, etc.

• YOU’RE NEVER TOO OLD TO PLAY: Products designed for the adult collector “kidult” audience ages 15+

• IMPULSE & NOVELTIES: Impulse and novelty items, rack toys, and pocket money toys

• TOY ADJACENT: Products carried in a toy store, gift shop, or hobby shop that may complement an existing toy and game assortment while not being a “toy,” specifically.

• THE HOBBY: Trading cards and related accessories

SPECIAL CATEGORIES: Unique themes that pop up throughout the year.

• Tween Spirit: Products for tweens and teens.

• Freaky Fun: Horror, spooky, etc.

• Animazing: Anime-inspired (May)

• Automotive & Motorsports (May)

• Video Game-inspired (May)

• Costumes & Characters: Licensed costumes

• Pets: Licensed toy products for pets — real pets (dogs, cats, etc.)

• Halloween: Tricks, Treats, & Toys

• Holidays: Festive Finds (Christmas, Hanukkah, Kwanzaa, etc.)

• Made in USA

• What’s Hot in Licensed Toys & Games (May)

• Specialty Toys & Gifts: What’s Hot (June)

• 2027 Preview (September)

• Hot for Holiday ‘26 (September)

If you'd like us to consider anything new for 2026, please submit:

• Product name

• Company name

• Description (25-150 words)

• MSRP

• Retail availability (List all available retailers + include any online links)

• Release date/season (example: May 15, 2026 or Summer 2026)

• High-res image (300 dpi, jpg or png preferred) (provide product and lifestyle imagery if available)

• Embargo timing (if necessary)

PLEASE NOTE:

• This is a free editorial opportunity. There are no fees. Submitting does not guarantee coverage.

• You may submit products in multiple categories.

• You may submit as many products as you like, but we will likely feature no more than 2-3 (although it's always a good idea to give us lots of options).

• The Toy Book editorial team may, at its discretion, recategorize products.