The Toy Book's third annual Pulse of Play Awards program honors the people, programs, and activations making noise in toys, games, licensing, and everything that fuels the business of play. 

Submission Fees:

• Early Bird: 6/1/26-7/31/26 - $249
• Standard: 8/1/26-9/30/26 - $295
• NO FEE for Independent Retailer of the Year!

Please note: Starting with our 2027 program, Winner and Finalist Seals will carry a modest licensing fee for B2C (consumer) packaging.

• B2B usage, including inclusion on trade show booths, signage, and activations, is not subject to any licensing fees.
• Usage on organic social media posts is also not subject to any licensing fees.

For more information, visit toybook.com/pulseofplayawards.